WHAT MAKES A HOUSE A HOME?

BRIEF: Make people aware that there are 22 empty houses for every homeless person in the country. 

In 2017, we recruited Maser to paint 22 houses with our
simple message communicating what makes a house a home - use.

After identifying our houses with Vacant Homes Ireland, the plan was
to paint our 22 potential homes and have the capital wake up to a message they couldn’t ignore.

We got the go-ahead from PMVT and Maser jumped on board to make it his ‘biggest project to date’,
but after the initial excitement and approval for the idea, the project was then delayed by Dublin City Council
until after my internship ended in Havas. After I left the agency the project never got made.