BeLonG To - #ComeIn

Asked to help out for a really good cause I jumped at the chance to get involved with BeLonG To and work on their #ComeIn campaign this year.

In a one on one setting we often show support and empathy, but in a group setting we can let things go unsaid that can be harmful to members of the LGBTI+ community e.g. ‘that’s so gay’. This is what perpetuates the problem we need to solve. Our issue is a behavioral one, in a group setting we fall into a herd mentality. It is now time to Unlearn the Language.

We can’t say derogatory, homophobic slurs on TV, radio or across print yet so many people still use these words casually every day. How can we encourage people to unlearn this hurtful habit? We want to leave viewers with the question ‘If these words can’t be used on-air or in print, why are we still saying them?’