GAA - ALL-IRELAND CHAMPIONSHIP ‘24
BRIEF: We needed to drive attendance for the upcoming GAA All-Ireland Football & Hurling Championship. In a crowded space with sponsors and broadcasters, we wanted to encapsulate and promote Championship in a way that only the GAA could.
You can watch any Championship game, from anywhere in the world. But being there is different. Being there is magic.
So to launch ‘Experience the Unforgettable’ we told the story of a child from the point of version of their grown-up self, as she reminisces about a Championship Day she spent with her Dad. And looking back it’s not the match that she remembers or what the final score was - it’s the little moments of magic that are unforgettable to her. She could be talking about any county, or either code - but her memories of a Championship Day are universal.
For her, and for us all, this is what the Championship is about. The match will end, the sun will set, who scored will disappear - but the feeling of those Championship days will live on forever more.
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