GAA - ALLIANZ LEAGUE 2023

BRIEF: Get bums on seats and in the stands for 2023 edition of The Allianz Leagues.

With the Allianz Leagues and full crowds finally coming back, we wanted to create a new campaign and platform that would get fans going to matches. There’s no convincing required to get fans at Championship games, but the Allianz Leagues traditionally nowhere near as popular. Rather than accept that, we asked why? Compared to Championship the Allianz Leagues are relentless, you’ve got matches in quick succession, against tough opposition at your level all over the country. Players, coaches, selectors, everyone constantly need to rise to the challenge. Again and again and again.

And if they need to do Rise Again, then so do the fans. As this campaign was all about getting fans at matches, we decided to give them player treatment. Fans make a match an occasion, they dial up rivalries and when they bring their A-game, so do the players.

That’s why they too needed to Rise Again for the Allianz Leagues.