THE CARE PEG

BRIEF: Launch the new Comfort Creations scented fabric softener to a market that’s grown up with the brand.

Comfort has been looking after our clothes for years, keeping them soft and safe in the washing machine. But that’s only half the time? The other half they’re drying.

So we decided to launch Comfort Creations with a creation of our own, The Care Peg. A peg that keeps your washing safe while it’s drying on the line.

Simply pair it to the weather app on your phone and you'll be alerted when the weather is about to change so you can bring the washing in.